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![man riding bike with backpack](https://static.wixstatic.com/media/bbcd859c341c414981418b494fb9660b.jpg/v1/fill/w_737,h_492,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/bbcd859c341c414981418b494fb9660b.jpg)
Cyclistic Product
Analysis Project in Python
As a data analyst working on a marketing analytics team at Cyclistic, a bike share company in Chicago, I'll focus on insights amongst casual riders and annual members to maximize annual memberships!
Cyclistic Product Analysis Project
Tools Used:
![python_18894.png](https://static.wixstatic.com/media/e13c1d_e26fafa7429e4e3884bea8b50ce39ea5~mv2.png/v1/fill/w_27,h_27,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/python_18894.png)
Python
![kisspng-tableau-software-computer-software-data-visualizat-software-5b15522a5da423.1702892](https://static.wixstatic.com/media/e13c1d_d77a76eb04c04200afaa1b313b83f3f7~mv2.png/v1/fill/w_28,h_27,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/kisspng-tableau-software-computer-software-data-visualizat-software-5b15522a5da423_1702892.png)
Tableau
![spreadsheets_21737.png](https://static.wixstatic.com/media/e13c1d_bddc536cbeff43368dd96f29d28aa126~mv2.png/v1/fill/w_27,h_27,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/spreadsheets_21737.png)
Google Sheets
In this project, I analyze data as a Data Analyst for Cyclistic, a Bike Share Company looking to grow subscriptions. I'm tasked with uncovering insights that help improve a new marketing strategy aimed at driving up annual membership conversions.
Position
Company
Business Task
Data Analyst
Cyclistic
Influence Marketing
Strategy
![City Biking](https://static.wixstatic.com/media/11062b_401f9ef9f61e4c5295bd919b8923f612~mv2.jpg/v1/fill/w_541,h_384,q_90/11062b_401f9ef9f61e4c5295bd919b8923f612~mv2.jpg)
![Man Holding Bicycle](https://static.wixstatic.com/media/fe2f5667b4e74bd3b775ef0d41d820ed.jpg/v1/fill/w_268,h_383,fp_0.32_0.55,q_90/fe2f5667b4e74bd3b775ef0d41d820ed.jpg)
![Countryside Road](https://static.wixstatic.com/media/5be2b472ff224757b14f02abb87c3958.jpg/v1/fill/w_268,h_383,q_90/5be2b472ff224757b14f02abb87c3958.jpg)
![Bike Path](https://static.wixstatic.com/media/b7f332d81d3f4bba958325fa1ae9f594.jpg/v1/fill/w_268,h_383,fp_0.41_0.46,q_90/b7f332d81d3f4bba958325fa1ae9f594.jpg)
![Cycling](https://static.wixstatic.com/media/11062b_d07683ba498f43b1ba6aa7c8b62b00d2~mv2.jpg/v1/fill/w_268,h_383,fp_0.38_0.81,q_90/11062b_d07683ba498f43b1ba6aa7c8b62b00d2~mv2.jpg)
![Wearing a Helmet](https://static.wixstatic.com/media/11062b_504ea915b37445d98daf38d368e9a150~mv2.jpg/v1/fill/w_541,h_384,q_90/11062b_504ea915b37445d98daf38d368e9a150~mv2.jpg)
Presentation
Presenting findings to Director of Marketing.
Full Report (Part 2)
Part 2 of Full Report - Multivariate Analysis
Enlarged
View
Full Report (Part 1)
Part 1 of Full Report - Cleaning & Transforming
Enlarged
View
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